Project Overview
What was the situation?
I partnered with an advertising-experienced executive coach looking to be more active on LinkedIn.
What Was The Purpose?
To Enhance her personal brand, showcasing what makes her unique to the market.
Assignments
Market Research
Begin market research by defining goals and target audience, and gaining insights into industry trends and competitors.
Content Strategy
Crafting a content calendar strategically designed to fortify the brand’s presence
Content Creation
Create compelling LinkedIn posts to captivate attention and elucidate OBA’s distinctive value proposition.
Course Of Action
Explore my project processes through videos.
Results
During this 4-month project, I accomplished the following:
Summary
Upon establishing this travel blog, my objective was to attract readers and promote a brand without significant upfront costs. I achieved this by crafting content and adhering to SEO best practices to rank on Google. Utilizing tools like Ahrefs, I identified effective long and short-tail keywords to guide my blog content. 4-months and 12 posts later, I received 71 impressions and 9 clicks on my website.
Moving forward, my goal is to advance my digital marketing expertise by refining SEO processes including market research, writing style, and enhancing marketing analytics capabilities.
