Project Overview
What was the situation?
I connected with a personal trainer in Austin, TX who owns his own business. Until now, his business relied solely on referrals and word of mouth.
What Was The Purpose?
To offer an additional lead generation channel, helping scale his business and strengthen his brand.
Assignments
Create Landing Pages
Developed two landing pages to assess the effectiveness of different formats.
Set-Up Conversions
Set lead-focused goals, and implemented events/conversions through Google Ads and Tag Manager.
Create a Google Ad Campaign
Establish ad groups, create ad copy, and implement A/B tests.
Course Of Action
Explore my project processes through videos.
Results
Summary
During the time I started this project, I was eager for an opportunity to manage a service business’s Google Ads. A perfect collaboration emerged with the personal trainer who required assistance in initiating his online presence to generate leads. I took charge by designing landing pages, crafting ads, and tracking conversions along with other data via Google Analytics and Google Tag Manager. The outcome after 2 months? 2 closed deals, a 1.93% Click-Through Rate (CTR), a $600 Lifetime Value (LTV), and a 171% Return on Ad Spend (ROAS).
Looking ahead, my strategy involves refining and expanding. I aim to implement retargeting, experiment with other strategies, and scale what proves effective.
